About Tourism Burlington

exterior of Team Burlington building

Tourism Burlington is the official destination marketing organization for the City of Burlington, Ontario, Canada.

In 2020 we celebrated 50 years in Burlington and although the year looked much different than we had planned we are thrilled to reach this milestone.  We look forward to working with our tourism partners to help our industry recover and thrive in the years to come.

Vision

Burlington is a flourishing and evergreen destination where visitors and the community experience the arts, culture, outdoors, and more.

Mission

Our mission is to facilitate values-driven and sustainable tourism for Burlington through leadership, partnership, and collaboration.

Structure

  • Originated as a Visitor Information Centre managed by the Burlington Chamber of Commerce in the mid 1980s
  • Not-for-profit incorporated business governed by a 10-member volunteer Board of Directors elected each year at an Annual General Meeting.
  • Currently staffed with 3 full-time personnel and several weekend and seasonal travel counsellors.
  • Visitor Centre is also supported by part-time volunteer travel counsellors and student coop placements.

Funding
Tourism Burlington’s annual budget is approximately $515,000 with $400,000 received from The City of Burlington. Other sources of funding include partner co-op marketing initiatives; grants from various levels of government and profits from souvenir sales.

Core Service Areas

  • Destination Marketing
  • Destination Management
  • Visitor Information Services
  • Partner & Industry Support Services

Key Markets

  • Leisure Travel – Events/Visiting Friends & Relatives
  • Meetings, Conventions & Incentive Travel
  • Group Sales
  • Sports Tourism
  • Public Relations

Hamilton, Halton, Brant – Regional Tourism Organization

The Ontario Government announced the creation of tourism regions through the release of the “Ontario Tourism Competitiveness Study” in February 2009.  The goal of these regions is to increase visitors, generate more economic activity and create more tourism jobs.  In December 2009, the Ontario Ministry of Tourism announced the formation of thirteen “Regional Tourism Organizations” (RTOs).  Hamilton, Halton, Brant RTO #3 includes Brant County, City of Brantford, Halton Region (City of Burlington, Town of Halton Hills, Town of Milton, Town of Oakville), City of Hamilton, Six Nations of the Grand River Territory and Mississaugas of the New Credit First Nations).  A board of directors provides guidance to RTO#3.

Helpful Resources